Sony KLV-40X300A 40" Multi-System Full HDTV 1080p LCD TV

Full HD 1080
With High Definition (HD) 1080 recording, the effective scanning line is 1,080, which is more than twice the number in conventional standard definition (SD) format, and video data quality of High Definition 1080p recording is about 4.5 times more.

x.v.Colour
Now you can capture more out of life with x.v.Colour. It conforms to xvYCC, an international standard for colour space in videos endorsed by the IEC (International Electrotechnical Commission), reproducing every tint, depth and detail in full intensity to ensure the moving images are more life-like than conventional sRGB colours.

BRAVIA Engine Pro
BRAVIA Engine Pro provides the highest quality image processing available for your maximum viewing experience. This advanced processor utilises an advanced technology known as Digital Reality Creation which improves your High Definition signal and ensures that you see every single detail.

Motion Flow
Enhance the excitement of watching sports and movies on your BRAVIA! Motionflow actually creates artificial pictures which it inserts into fast-moving sequences to effectively double the number of pictures, or frames, that make up the sequence. This enables BRAVIA to display even the fastest sports scene with total precision and smoothness.

PhotoTV HD
This new feature allows you and your loved ones to enjoy all your favourite images right on your BRAVIA TV in their full glory. Create a slide show directly from your Handycam?, Cyber-shot or Alpha featuring your exotic vacation or a collection of images from days long past and enjoy them in the High Definition and colour of your BRAVIA TV.
BRAVIA Theatre Sync
Watch as your entire entertainment system comes alive with the push of a single button! With BRAVIA Theatre Sync, each entertainment device synchronises itself with the others so that a single command can bring every system online and playing your favourite programmes instantly.

24P True Cinema?
While conventional televisions (and most DVDs) operate at 50Hz, modern film-makers record their films onto Blu-Ray Disc? using 24 frames per second (24Hz, or 24P). With 24P True Cinema, your BRAVIA will automatically recognise these films and select the correct format for playback so you see and hear the film just as in the theatre.
S-FORCE Front Surround
After years invested in developing totally virtual surround sound technology, Sony has created S-Force front surround. This amazing technology utilises a complex process of sound delay to bring a surrounding sound atmosphere to any space whatsoever from just two front speakers!
10-bit Panel
With a new and improved 10-bit panel, BRAVIA LCD TVs are now capable of displaying up to 1024 individual steps of colour gradation. Compared to conventional 8-bit panels, you will notice remarkable smoothness in the colours and details of every image.

HDMI
HDMI is fully backward compatible with PCs, displays and consumer electronics devices incorporating the Digital Visual Interface (DVI) standard. Both HDMI and DVI were pioneered by Silicon Image and are based on TMDS?, Silicon Image's powerful, high-speed, serial link technology.

Live Colour Creation?
Live Colour Creation is Sony?s answer to bringing you realistic pictures with radiant colours and deep accurate tones. With the ability to capture true colours of the source, you?ll be amazed by the wide range of colours that?s presented for your viewing pleasure.

Wide Colour Gamut CCFL 2nd Generation
The Wide Colour Gamut CCFL (Cold Cathode Fluorescent Lamp) 2nd Generation improves the vibrancy and richness of reds, greens and blues and uses an additional phosphor coating for brighter backlighting. With an improved tri-colour enhancement, you receive richer reds, more natural greens and clearer and deeper blues for more detailed colours than ever before.

Picture In Picture (PIP) & Picture And Picture (PAP)
Watch two separate pictures from different sources on the screen at the same time!

Theatre Mode
Collaborating with Sony Pictures Entertainment, Sony has created Theatre Mode, Sony?s authorised picture setting for films that accurately balances the colours of dark scenes and with the right amount of ?film-grain?. You can now experience every movie exactly the way the director intended!